Running a home business online definitely has its perks and advantages that I believe are unmatched anywhere else however there are a lot of task and jobs that need to be done. One of the great and remarkable things about computers and technology is that software and programs can be written and developed to help us home based entrepreneurs with these important but time consuming tasks, ultimately making our lives a whole lot easier. (arr isn’t it a wonderful world we live in)

Many home based entrepreneurs I speak to are often overloaded with tasks and are not always using technology or website marketing tools to help them make the most of their time and be more productive.

We all only have the same 24 hours in a day, possibly the only equal thing among us all, it is how you use your time that will be a huge factor in your success but most important your lifestyle.

There are hundreds of website marketing tools and software available to help you to market your site, do research, traffic generation, sales processing, drop shipping, PPC, you name it and of course you can always outsource or hire a virtual assistant, which I highly recommend.  (And will cover in more detail in a future post)

In this post however I am going to cover two website marketing tools that I absolutely love, are extremely effective and save me hours of time and money. In fact it is getting to the point where I don’t know what I would do without these two very valuable website marketing tool memberships.

Both of these work hand in hand together to drive targeted traffic, increase search engine rankings and simply get my content out there at lightning speed all hands free so I can focus my time on more important tasks at hand, like travelling

The first one is Unique Article Wizard – Article marketing has been around a very long time and will continue to be a proven way to attract targeted traffic to your website for years to come.

One of the reasons article marketing works is that it establishes you as an expert in your field/niche, people will read about you. They will see that you know what you are talking about, and that you offer sensible, sane, advice.

In other words, they will learn to TRUST you.  When they trust you and ready to buy, they will either buy from you (if you have a product or service to sell), or they will listen to your recommendations – and buy through your affiliate links.

When you mention article marketing most people think of ezinearticles.com which is one of the best article directories to submit your articles to. You may have even noticed that ezinearticles and many other directories often rank high in search engines giving you even more traffic.

When you write an article one of the most important parts is the resource box which is the paragraph at the bottom of the article where you can put your ‘call to action’ or link as anchor text to your website/blog or affiliate link.

This also creates backlinks to your site which helps Google know that your site is important and relevant to certain keywords. A simple equation to remember is the more good quality links, often the higher the search engine rankings.

If you have been doing internet marketing for any period of time you know all of this, right. Well what Unique Article Wizard does is takes your articles and uses its special sauce to create hundreds of 100% original articles and submits them to thousands of article directories, blogs, ezines, and notice boards on a drip feed over time, all at the push of a button.

It also allows you to embed pictures, videos and audio into your article if you choose.

I personally use UAW to add hundreds of backlinks to my websites, blogs, videos, articles, squidoo lenses, hubpages, you name it to get them ranking higher in the search engines and it works like gangbusters.

The second one is Traffic Geyser – If you are not doing video marketing by now then you are leaving big money on the table and missing out on truck loads of targeted traffic. It is no secret that videos are huge and is only getting bigger.

Just in case you didn’t know YouTube was purchased by Google for a whopping $1.65 BILLION in October of 2006 and in 2007 Emarketer estimates 123 MILLION Americans will view online video every month. (And these are old stats)

Videos also rank high in the search engines so just like article you can get on front page of Google indirectly and they also create a backlink to your website or blog which ultimately helps your website or blog rank higher in the search engines.

However just like submitting articles to all the directories, submitting your videos to all the video sharing sites can take a long time also when you could be doing more important tasks or enjoying your life.

What Traffic Geyser does is submits your video to all the major video sharing sites, it then strips the audio from your video and submits it to many podcasting directories it also uses many other web 2.0 sites like bookmarking sites, etc to help promote your videos and content all at the push of a button.

I personally have found these two website marketing tools to be invaluable to me and my business.

I love to hear you ideas, feedback and thoughts so make sure to leave me a comment and talk back to me.